Local SEO (GBP)

Why Local Search Is More Relevant Than Ever In 2022


Are you interested in grabbing the attention of the local audience? If yes is the answer to this question, then you have come to the right place. In this article, we’ll be explaining why local search is more relevant than ever in 2022. You’ll get to know all the details, keep on reading.

Local SEO is only getting bigger and bigger – Justin Rains, Portal Planet



Local SEO is only getting bigger and bigger - Justin Rains, Portal Planet Click To Tweet

Let’s start with the question of what is local search? Local searches are when people search for goods and services in their locality. They look something like this:

  • The best hamburgers near me
  • The best restaurant near me
  • The best salon in (a city name)
Local searches are when people search for goods and services in or near their locality Click To Tweet

Now that you understand what local search is, let’s move ahead. With the new age of the internet (Web 3.0), every business has understood the importance of building a local audience on the internet. This is a golden time for online businesses, as users are continuously searching for goods and services. At the same time, it’s not easy to win through the cutthroat competition among online businesses. However, local SEO is one tool that will let you win through this race. Below we have mentioned reasons why local search is relevant, let’s have a look.

The transition from desktops to mobile phones

According to records, in 2015, the number of mobile searches exceeds the number of desktop searches. This happened because of various reasons, but the bottom line is people had more access to mobile phones after that. This transition resulted in more and more searches because users could search for anything on the go. With searches becoming more and more location-specific imagine how much benefit one can get from these increased local searches. Experts told us that fifty-nine percent of all searches are with local intent.

According to records, in 2015, the number of mobile searches exceeds the number of desktop searches. @justinrains Click To Tweet

Local searches bring customers, not just visitors

Google is smarter than it ever was, as it provides search results that are suitable for a particular user. Now how does Google decide this suitability? By looking at the person’s search history and geographical location.

Imagine Google referring businesses to you without keeping location in mind, then why would you travel 50 miles for goods or services if they are available in your locality. Google collects the personal preferences of the user, combines them with the location of the user, and then provides the information of local businesses. This technique works well for users, as now they can act upon those search results because there are no location restraints.

Local searches bring customers, not just visitors Click To Tweet

Google is favoring local businesses

If your target audience is local, then you must be a local businessperson trying to gain a local audience through local searches. Well, congratulations, Google itself is here to help you with their new Pigeon update. It will help you build an online presence and market your business.

Earlier Google used to favor big brands, but with time it has changed its policies. For instance, if earlier you would search for a good place to eat pizza, then it would refer you to Domino’s, but now it would refer you to your local pizza places you haven’t even heard of. Isn’t that empowering?

Google is helping you with their latest update and will help you build an online presence and market your business. @justinrains Click To Tweet

To avoid the global competition

New websites are in making as you read this article right now. As we mentioned above, there is this fierce competition in the global market among the huge brands. Here, it’s smart to focus on a specific local location like your town or neighborhood. You’ll face less competition with local search than you would have faced in global search.

Target the local audience with micro niches and make your way up with time. This will bring you exposure, which will be helpful in the coming time when you’ll be ready for the global competition with big brands.

People search before buying

Do you remember the last time you bought a phone? What did you do? You must have searched a few places that were selling phones, and you must have compared the prices. Right? Almost all people do this, they search before leaving the house. This is when local search can benefit the local businesses.

You can use local SEO in optimizing your website for local searches. This can be done with several tools like Google My Business, Facebook pages, and others. Google My Business will increase your website’s local visibility in Google Maps, and who doesn’t use Google Maps? Everyone does.

Why is local search relevant?

Local search increases your website’s relevance. In simpler words, the users ask for the relevance of your website and business, local searches increase the trust between the potential customer and business. When the prospecting customers see your website, they get to see the face of your business. When they will see reviews, photos, posts, likes, and comments on your websites, it will increase your prominence. This prominence will cause increased traffic and sales.
Why is local search relevant? Local search increases your website’s relevance. Click To Tweet

Conclusion on Local Search

Local search is one of the biggest needs for service based businesses, such as bars, restaurants, and a huge one is realtors. Real estate agents rely on a “pre-built” system rather than having their leads contact them. Need help getting more local leads? I can help.

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